![]() Method: Based on an existing conceptual model and available internet technology, we built a system to conduct online experiments in a real world setting. This paper presents a new methodology, that allows to experiment in a cost and time efficient way. Controlled field experiments have often been too expensive to conduct in the past. ![]() Purpose: The web provides a vast range of opportunities for online marketing researchers to test ideas and theories in a "real world" online surrounding. The current study has added rich qualitative data to the scanty eLancing literature and managerial implications are discussed. Ten primary motivators for participation emerged that include following: work-family balance, flexibility and autonomy economic incentives skills development trust and transparency geographical location unemployment, equality and disability higher returns reputation passion and enjoyment in problem-solving and revenge. In total, 48 semi-structured interviews were conducted online with workers at. In order to explore new applications for the eLancing model, there must be a better understanding of why individuals participate in eLancing activities. The motivations of this research stems from the credo and notion in which the advances in technology are transforming firm and market structures, employee-employer relationship and the increased intimacy with decentralized system. eLancing boasts millions of users and billions of dollars in transactions, and it involves fundamental changes in the nature of work. The platform includes websites/marketplaces where individuals interested in being hired, and clients looking for individuals to perform some type of work meet. The findings suggest that Nordic walking can benefit well-being through promoting positive feelings related to the companionship in a group, offering social support of instructors in reaching individual health and fitness goals, providing the options for exploring personal capacities and developing skills, which contribute to a sense of achievement and self-worth, and leading to feelings of satisfaction with the activity.ĮLancing is a networked online platform used for distributive problem-solving, economic production and service delivery. This study adds a further dimension to the theoretical knowledge of the role of the social and environmental factors that influence the engagement in Nordic walking and contribute to well–being. By employing a thematic analysis, socio-environmental influences and their implications for well-being were explored. ![]() Ten women and two men with various levels of Nordic walking experience were interviewed during walking events in the United Kingdom. Two hundred twenty British Nordic walking practitioners completed the online questionnaire about socio-environmental influences on their walking and measured their mental wellbeing using the Warwick Edinburgh Mental Well-being Scale (WEMWBS). By doing so, this study provides the multiple perspectives of the social and environmental influences on participation in Nordic walking together with exploration of the relationships between Nordic walking and well-being. This article presents a mixed method approach to merge the results from quantitative and qualitative studies into Nordic walking.
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